An initiative of MDIF

A trustmark that helps people know which digital services they can trust.

Secure for Society helps digital businesses demonstrate responsible security, privacy and digital practices — with a trustmark that can be publicly verified.

Certification services at SecureForSociety.com

SFS Trustmark

Secure for Society™

● ACTIVE

Security

Privacy

Accountability

Scan to verify

Example Digital Services

example.com

VERIFIED PILLARS · Security · Privacy · Accountability

Public Trustmark · Public Registry (SecureForSociety.org) SAMPLE DEMONSTRATION DATA ONLY

The Digital Trust Gap · Why it exists

Hard to know who to trust online.

Can you tell which digital services you can trust?

Every day we use websites, apps and digital businesses without knowing how seriously they take security, privacy or responsibility. People should not have to be cybersecurity experts to understand whether a digital service is taking these things seriously.

Without SFS

  • Security?Hard to know
  • Privacy?Hard to know
  • Accountability?Hard to know

With SFS

  • SecurityChecked ✓
  • PrivacyVerifiable ✓
  • AccountabilityVisible ✓

Clear and verifiable.

What we look at

More than a security badge.

The SFS trustmark represents a broader approach to digital trust — starting with security and extending to privacy, accountability and responsible digital practices.

01

Security

Digital security and safeguards that protect the service and its users.

Assessed

02

Privacy

Responsible handling of personal information and privacy practices.

Assessed

03

Accountability

Clear responsibilities, transparency, contactability and mechanisms for addressing concerns.

Assessed

Responsible digital practices

User Safety & Fairness

Assessed

Accessibility

Assessed

Sustainability

Declared

How it works

Check. Verify. Trust.

Step 01

Check

A digital service is evaluated against the SFS framework — covering security, privacy and accountability.

Step 02

Verify

The result connects to a public registry. A trustmark with QR code links directly to the live record.

Step 03

Trust

People can independently check the trustmark and its current status. No specialist knowledge required.

Digital trust should be easy to understand and easy to verify.

Public verification

Don't just trust the mark. Verify it.

Every trustmark connects to a public registry so its status can be independently checked.

Open the Public Registry

Registry at SecureForSociety.org/registry — launching soon.

Registry Entry

● ACTIVE

Example Digital Services

example.com

Level
Website Verified
Valid until
31 Dec 2026
Trustmark ID
SFS-WV-2024-00142
Pillars
Security ✓ · Privacy ✓ · Accountability ✓

Sample demonstration data only

Continuous verification

Trust should reflect reality.

Alive, not a photograph.

The SFS model is designed around recurring checks so that trust status can remain connected to the current state of a digital service.

Trustmark Issued

Assessment passed

Re-Scan

Recurring automated checks

Framework Check

Criteria re-verified

Public Registry

Status updated live

● ACTIVE

Trustmark is current and valid.

● SUSPENDED

Criteria no longer met — mark paused.

A trustmark should not simply represent a frozen moment in time.

The everyday digital economy

Digital trust should not be reserved for the biggest organisations.

SFS is designed for organisations that build and operate the digital services people use every day.

Startups & MSMEs

Websites · Digital products · Growing businesses

Software & SaaS

Applications · SaaS platforms · Digital products

Public-Interest Services

Schools · Clinics · NGOs · Community orgs

Digital Brands

D2C · App makers · Online businesses

An initiative of MDIF

Trust should create more than a badge.

Secure for Society connects digital trust with MDIF's wider mission of making modern digital innovation safe and beneficial for society.

Education

Helping people build stronger digital safety awareness.

Research

Using digital-trust insights to understand emerging risks and opportunities.

Public Awareness

Turning digital trust into practical knowledge for communities.

The SFS Framework is published as an open public-good resource, while the wider certification model supports MDIF's education, research and awareness mission. Learn more about MDIF ↗

Build a safer digital society

Make digital trust visible.

Understand the framework. Verify a trustmark. Build better digital services.

Certification services at SecureForSociety.com